Search engine Optimization is a popular and effective technique for online promotion. Almost all businesses today own one or more websites and want to attract the maximum visitors online to their sites and online stores.
It is natural to be confused about SEO, unless you are up to date with the latest changes in search engine algorithms of major search engines like Google, Yahoo and Bing. Best is to select a good search engine optimization expert from Atlanta and share your doubts with them.
However, there are many dos and donts of SEO that most of the people do not know about. This article throws some light on the most common SEO myths.
Myth 1: Regular Content Updation is Necessary for good SEO
It is true that content that is up to date is more relevant and useful to the readers and hence is considered as more relevant and gets high priority by search engines. But, producing lot of poor quality content on a regular basis does not do much good for SEO purpose. When it comes to Google, or any other quality search engine, quality always beats quantity. Google is smart enough to figure out which content is most useful for its users.
Myth 2: Title and Meta tags do not matter
On-page optimization of the website is equally important as the off-page optimization. Using keywords in title and meta tags is very effective in determining the relevancy of the page. Meta description is a chance to compel the internet user to click on your link in the search results and come to your website.
Myth 3: High Number of Back links to the websites are required
Again, quality rules over quantity. Having a few links to your website from other good quality websites is far better than getting thousands of low quality links. Yes, they do add credibility to the website, but that totally depends on the reputation of the other website from where links are coming.
Myth 4: Social links do not matter
According to SEOmoz, search engines give 14% of importance to links from social bookmarking, and other networking sites like Facebook, Twitter etc.
Myth 5: SEO is a One Time Job
You need to work as much as your competition is working and once you reach the top, it takes effort to stay there.
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